On Adnkronos.com
Adnkronos.com is the Adnkronos Group’s portal developed in full responsive format, which can also be accessed from tablets, mobiles and apps.
The site contents, the digital versions and the graphics used make it a real on-line newspaper, enriched by photographic material and great interaction with the Group’s social channels.
By virtue of its nature, following feasibility testing, the site www.adnkronos.com allows various advertising campaigns to be hosted, using standard formats or rich media formats of particular impact, guaranteeing important results in terms of visibility.
It is also possible to include sponsorships related to particular events, specific productions and/or activities.
On the Group’s publications
After checking the feasibility and space available, it is possible to plan ad hoc arrangements on other managed means at the Adnkronos Group’s disposal: it is possible, for example, to create, develop and plan advertising campaigns in various formats also on the Group’s newsletters (both the general newsletter and the various thematic versions), the Book of Facts, the Doctor’s Life channel, etc.
On third-party means and by purchasing space
Adnkronos Comunicazione has consolidated experience in the creation and development of advertising campaigns in the local and national media.
The resources of our staff – assisted by our partners’ external collaborators and professionals – can start by developing the campaign concept and then declining the message and defining the media mix and the creative content production.
Thanks to the Adnkronos Group’s audiovisual division, we are also able to produce in-house radio and television commercials.
Native advertising
Native Advertising is sponsored content that is promoted and displayed in the contents offered to readers. Unlike traditional advertising, which aims to “distract” the reader from the contents in order to communicate the message, Native Advertising aims to “immerse” the advertising within the context. All by expressly stating the advertising nature of the article and the name of the project sponsor.
Adnkronos Comunicazione can produce ad hoc contents on specific topics, including them in “wide-ranging” contexts on topics related to the themes to be valorized, in order to increase their visibility and effectiveness. These interventions are not strictly related to current affairs and would have difficulty finding space in the media through normal press office activities and media relations, but their purpose is to allow the client to create an engaging storytelling about particular activities, also of a commercial nature.
The contents, which are suitably positioned and enriched on search engines as products in SEM/SEO optics, may take the form of individual text pieces, videos, as well as specials, focus, websites, in-depth analyses, etc. they may also contain follow-up links to third-party sites. Finally, by exploiting the Adnkronos Group’s channels, these contents can be viralized to ensure maximum visibility on the net and social networks.