Prometeo TV is a weekly program about the important issues of environmental sustainability, produced entirely by the editors of Adnkronos. It is broadcast in a queue to ‘Italia Economa’.
The project
Prometeo TV is dedicated to the important issues of the green economy, sustainable living, and energy and environmental efficiency. The angle is educational.
Distribution
On average, Prometeo TV lasts about 10 minutes and is broadcast every week to a circuit of over 150 local satellite-connected broadcasters throughout the country with which Adnkronos has a program agreement.
The editorial idea
Prometeo is also the name of Adnkronos’ editorial project dedicated to Social Responsibility
and Sustainability: that is, with the implicit objective of transferring the concepts of progress and development, thereby emerging from the sole and reductive dimensions related to “social” and the environment”, in the strict sense. Thanks to the Adnkronos Press Agency’s authority and penetration thereof in diversified targets throughout the territory, Prometeo is an innovative project since it synergically integrates the Adnkronos Group’s three distinguishing traits: Specialization, Multi-medial, Multi-channels; it is a thematic agency that can treat a multidimensional subject in its most modern and systemic sense; it is a work group consisting of both an information production core, working in close synergy with all of the Group’s specialized information areas and a core of communication specialists who can make a contribution in editorial terms and in terms of advice and guidance; realistically, it is a communication “system” aimed at fostering the sharing, discussion, and debate around a topic, contributing to the dissemination of a proper culture of sustainable living, and enhancing corporate CSR commitments and initiatives.
To find out more
If you want to see the Prometeo section complete with textual, audio and video contents, go to https://www.adnkronos.com/sostenibilita/
Check out the latest episodes: https://www.adnkronos.com/multimedia/prometeo-tv/