Editorial Initiatives

Doctor's Life

Doctor's Life is the Adnkronos Group's ECM-accredited e-learning platform, dedicated to the continuing education of healthcare professionals.

Designed to meet the ongoing training needs of physicians, pharmacists, and healthcare practitioners, the platform offers accredited online ECM courses developed with the contribution of leading experts and key opinion leaders from the medical and scientific community.

Doctor's Life combines scientific excellence, digital innovation, and multi-channel accessibility, providing a flexible learning experience that can be accessed seamlessly from both desktop and mobile devices.

Through up-to-date content and advanced digital learning formats, Doctor's Life supports healthcare professionals in fulfilling their ECM requirements while continuously enhancing their clinical and professional skills.

Adnkronos.com

With an average of 11.9 million unique users per month, Adnkronos.com is one of the most visited sites for information in Italy.

Thanks to specific agreements, on the occasion of events or for a more in-depth analysis of a particular topic, it is possible to create a multimedia information special, that is, a dedicated space on the site accessed from the home page (and from any other page of the site) through a personalized launch in the "Featured" section. The special stays on-line for an agreed period of time (depending on the topic and content, also for a few months) and is fed with journalistic content produced by Adnkronos.

The Book of Facts

The book, adapted for the Italian public, is the updated version of the American best-seller, the World Almanac, which comprehensively presents the year's main events in summary form. In addition to tens of thousands of news stories, thousands of photos, quizzes, tables and statistics, the Book of Facts offers an information special each year on a different subject.

The volume is aimed at a wide target, both professional users and consumers, with a vast distribution network that is constantly enriched with new partnerships (besides the historical partnership with Autogrill (motorway restaurants) and bookshops, we must also include Poste Italiane with its own extensive network throughout the country; new prestigious agreements for distribution in places frequented by large numbers of people are also being drawn up).

Every year, the Book of Facts also records a vast distribution in both paper format (over 400,000 copies) and digital format (eBooks - Apps: over 15,000 downloads), with an impressive communication campaign on the traditional media (agencies, TV, radio, web) and on social networks where Adnkronos boasts a strong presence.